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Course Code: HRM245

This course is designed to respond to the needs of companies that want to communicate effectively with the various target groups with which they interact. The role and objectives of Public Relations will be examined and practical insights provided primarily for the person who is carrying out a public relations function.

Topics covered include:

  • Developing a Public Relations Programme
  • Media Relations
  • Planning Public Relations
  • Events Developing
  • News Letters. 

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