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Course Code: GMN506

This course draws attention to the study of how Multinational Enterprises (MNEs) enter and operate in foreign markets. As organizations and scholars have determined how we do business abroad is more crucial than what business is done, different models for controlling host country operations from home country will be explored.

This course highlights and discusses key issues encountered during the internationalization process as firms seek to become global market players.

Topics include:

  • International Business environment and risks
  • People, culture and ethics
  • Political and legal systems
  • Theories of international trade and emerging markets
  • Strategy and opportunity assessment
  • Entry and operations in foreign markets
  • Modes of entry/exit
  • Marketing, Finance, Human Resource Management within a Global context.

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