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Course Code: MKM210

This course is designed for sales managers, managerial personnel responsible for a sales force, and other individuals aspiring towards a career in marketing and sales management.


Topics covered include:

  • Merchandise Planning
  • The Management Job
  • Sales Planning and Policy Formation
  • Forecasting
  • Personal Selling in the Marketing Strategy Mix
  • Communication and Reporting
  • Recruitment and Selection
  • Training and Development    


PREREQUISITE:  Fundamentals of Marketing [MKM110], or equivalent.

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