facebook.png  twitter.png   LinkedIn.png   instagram.png

Course Code: MKM110

This introductory course in marketing seeks mainly to develop in participants an acceptance of the “Marketing Concept” as a guiding principle in all business decisions.


Persons likely to derive particular benefits from this course are:

  • Early career marketing specialists
  • Senior decision-makers with backgrounds in other functional areas
  • Individuals involved in direct selling and sales administration 

Back to top

Privacy Policy 
©2017 Barbados Institute of Management and Productivity.