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Course Code: MKM260

Prerequisite(s): MKM110 or equivalent

This course is aimed at all persons involved in every aspect of the marketing of tourism products and services. The course applies the fundamental principles specifically to the tourism environment.


Participants will be exposed to the tools and skills necessary to exploit the opportunities available in this dynamic and exciting industry.


Topics covered include:

  • Markets and Market Segments
  • Buyer Behaviour
  • Coping with Cultural Barriers
  • Researching International Markets
  • Advertising and the Tourism Product
  • Marketing Policies and Approaches. 

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