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Course Code: MKM270

This course seeks to provide a foundation for understanding all basic concepts of advertising and for making essential decisions.  The concepts will be presented in a simple and straightforward manner but in sufficient depth to ensure a general knowledge of the field. 

The course is structured to reflect the changing world of modern advertising and to provide an understanding of advertising as part of the overall economic system.

Topics covered include:

  • The Place of Advertising Planning
  • Managing the Advertising Using Print
  • Electronic Media Sales Promotion Creating
  • Producing the Advertisement, and Trademarks and Packaging. 

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