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Course Code: GMN255

To ensure that the firm achieves and maintains success, its managers must be able to develop and revise a strategic plan which is action-oriented. Managers must also be able to execute the plan efficiently.


This course is about managing strategy and managing success. Participants will be given the opportunity to combine the knowledge gained in other management courses offered by the Institute. Rather than concentrating on a particular area of management, a holistic view of business and its management will be taken. The case study method will be used to conduct this course.

Topics covered:

  • Entrepreneur and Small Business
  • Marketing Finance and Control
  • Production; Research
  • Business Planning
  • Management Information Systems.

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