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Course Code: GMN261

The course is designed to provide students with the skills and knowledge necessary to plan and execute a conference. Managing International Conferences takes a critical look at the corporate event industry. Participants will be exposed to the issues, challenges and rewards to be gained from working within the Meetings Incentives Conference and Exhibitions (MICE) industry.

With the use of case study examples of conferences held in the Caribbean and internationally, participants will explore delegate issues, techniques for venue procurement and the impact of corporate culture on planning events. 

Topics covered include:

  • Introduction to the MICE Industry and Conference Management
  • Initiating the Event
  • Your Event Format - Choosing the Right Type of Conference
  • Event Inputs for your Conference
  • Conference Planning
  • Business Etiquette
  • Detailed Planning
  • Following Up an Event
  • Trends in Conference Management
  • Exceeding Expectations

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