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Course Code: MKM502

This course investigates the manner in which people interact with products and their marketing environment. Understanding consumers, enables marketers to effectively meet the needs of buyers in the market, and be more successful in their marketing activities. The course introduces students to the influences that consumer behaviour has on marketing activities.

Course Code: MKM501


Marketing Research and Analysis is the systematic gathering, recording and analysis of data, about issues relating to marketing products and services. It is based on a proactive approach to the management of marketing information and the application of that information to marketing decisions. Marketing research can provide valuable insights concerning markets, customers, products, and business strategy. (Marketing) research must be conducted correctly, or else it could provide the decision maker with a false sense of validity and integrity, leading to misinformed and costly decisions. 

Course Code: POM600

This course seeks to show the Production/Operations Manager how to use the knowledge gained from the intermediate Production and Operations Management course and in some cases, knowledge gained from past work experiences.

Course Code: MKM500

One of the major developments in the world today is the remarkable growth of services. It is estimated that services make up a quarter of the value of all international trade. Service marketers require specialized knowledge and skills to develop and implement effective plans that will attract, retain and build strong customer relationships.

Course Code: POM505

Managing a business in the service sector can be challenging, as there are many examples of customers not receiving the service they would have paid for. This may cause the business to lose customer orders. Unlike a manufacturing operation which allows one to follow a basic recipe or formula that results in the output of a particular product, service industries are a little different and consequently, the must be treated as such.

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