Project management is considered as a management tool, as well as a process embracing planning, implementing, monitoring and evaluating. The course is designed to provide participants with the knowledge and skills necessary to identify, formulate, plan and implement projects in their work environment. The course caters to non-PMPs who manage projects and team members that work on projects whether in private, public or non‐governmental organizations. It is designed to provide participants with an understanding of the theoretical underpinnings and practical tools of project management.

Decision making in marketing is first and foremost a skill. Like all skills, it is best learned through practice. The course emphasizes a managerial rather than a descriptive approach and, therefore, participants are presumed to have some prerequisite knowledge of the discipline. The course reviews the marketing concept and then elaborates on a systematic management approach to implementing the concept.