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Relationship Marketing

starts 05.10.25
 
Price:$625.00
Ricky Nurse, BSc, MSc

The course introduces the student to the core principles and pillars of the relationship marketing approach as a key business discipline.  Participants will explore a number of the fundamental elements that contribute to this long-term strategy.

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The course will provide an opportunity for the student to develop a sound practical knowledge of five characteristics as follows:

  • Long-Term Goals
  • Customer-centric Messaging
  • Two-way Dialogue
  • Customer Retention
  • Customer Segmentation

Topics covered include:-

  • The Customer Universe and Market Segmentation
  • The Messaging and the Messenger
  • The OCEAN Model
  • Customer Communication
  • Customer Retention