The course introduces the student to the fundamental principles and building-blocks of marketing as core business discipline. Students will explore a number of the basic elements that contribute to marketing being a critical success factor and a sustainable pillar for growth.
Students will also be exposed to marketing from the psychological, analytical and strategic perspectives. The course will provide an opportunity for the student to develop a sound practical knowledge of the tools, techniques and skills that marketers need to cultivate success & longevity.
The objectives of the course are to:
- Prepare students to speak the “Language of Marketing” across an expanded marketing landscape.
- Introduce students to the core elements of marketing.
- Provide a learning environment that teaches participants how to critically evaluate marketing campaign effectiveness and the adoption of innovation.
- Reinforce the discipline required for marketing success from concept to strategy to execution.