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Practical Advertising and Promotion

starts TBA
Tony Proute, BComm (Marketing)

The course seeks to provide a foundation for understanding all basic concepts of advertising and for making essential decisions. The concepts will be presented in a simple and straightforward manner but in sufficient depth to ensure a general knowledge of the field.

The course is structured to reflect the changing world of modern marketing communication and to provide an understanding of advertising and promotion as part of the overall economic system.