Strategic Business Analytics*
Strategic Business Analytics is a rapidly expanding discipline that investigates techniques of understanding data within an organisation in order to strengthen decision-making. This course will provide an overview of the role of an analytical professional in business organizations, and the part that big data and quantitative strategies play to help answer business questions and make improved strategic decisions.
Students will analyze business cases in which data have assisted organisations to make better decisions, exposing them to real world applications of analytics to solve problems in various disciplines such as: accounting, economics, finance, management, and marketing. Participants will also examine basic statistical techniques and spreadsheet software to analyze and present specific business problems to key stakeholders