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Brand Management

starts TBA
Ricky Nurse, BSc, MSc

The course introduces the student to the effective use and impact of brand management as a marketing discipline. The participants will explore a number of the major principles that contribute to brand management being a critical success factor and a sustainable pillar for a growth business.

Students will be exposed to brand management from the marketing, management, psychological and strategic perspectives. 

The course will provide an opportunity for the student to use some of the techniques that brand marketers use to cultivate peak brand health & longevity and how these techniques impact market share and brand equity growth.